Privacy

Rev. 12/11

FACTS

WHAT DOES ASSOCIATED BANC-CORP DO WITH YOUR PERSONAL INFORMATION?

Why?	Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share and protect your personal information. Please read this notice carefully to understand what we do.
What?	The types of personal information we collect and share depend on the product or service you have with us. This information can include: Social Security number and transaction or loss history Credit history and account balances Income and retirement assets
How?	All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons Associated Banc-Corp chooses to share; and whether you can limit this sharing.

Reasons we can share your personal information	Does Associated Banc-Corp share?	Can you limit this sharing?
For our everyday business purposes – such as to process your transactions, maintain your account(s), respond to court orders and legal investigations or report to credit bureaus	Yes	No
For our marketing purposes – to offer our products and services to you	Yes	No
For joint marketing with other financial companies	Yes	No
For our affiliates' everyday business purposes – information about your transactions and experiences	Yes	No
For our affiliates' everyday business purposes – information about your creditworthiness	Yes	Yes
For our affiliates to market to you	Yes	Yes
For nonaffiliates to market to you	No	We don't share

To limit
our sharing

Mail the printable opt-out form to the address below

Associated Financial Group
Attn: Opt Out Request
12600 Whitewater Drive, Suite 100
Minnetonka, MN 55343-9437

OR

Please note: If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice.

However, you can contact us at any time to limit our sharing.

Questions?

Call 800-258-3129

Who we are
Who is providing this notice?	Associated Banc-Corp and affiliated companies, including Associated Bank, N.A. and financial companies with the Riverside Finance, Inc. and Kellogg Asset Management, LLC® name. See list below under other important information.

What we do
How does Associated Banc-Corp protect my personal information?	To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.
How does Associated Banc-Corp collect my personal information?	We collect your personal information, for example, when you Open an account or give us your contact information Deposit money or provide your mortgage information Tell us about your investment or retirement portfolio We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.
Why can’t I limit all sharing?	Federal law gives you the right to limit only sharing for affiliates' everyday business purposes – information about your creditworthiness affiliates from using your information to market to you sharing for nonaffiliates to market to you State laws and individual companies may give you additional rights to limit sharing.
What happens when I limit sharing for an account I hold jointly with someone else?	Your choices will apply to everyone on your account.

Definitions
Affiliates	Companies related by common ownership or control. They can be financial and nonfinancial companies. Our affiliates include companies with an Associated name; financial companies such as Riverside Finance, Inc., Kellogg Asset Management, LLC, and Associated Financial Group, LLC
Nonaffiliates	Companies not related by common ownership or control. They can be financial and nonfinancial companies. Associated does not share with nonaffiliates so they can market to you
Joint marketing	A formal agreement between nonaffiliated financial companies that together market financial products or services to you. Our joint marketing partners include credit card companies, investment firms and insurance companies

Other important information

The list of companies that this notice applies to is:

Associated Banc-Corp	Associated Commercial Finance, Inc.
Associated Bank, N.A.	Riverside Finance, Inc.
Associated Financial Group, LLC	Associated Trust Company, N.A.
Associated Investment Services, Inc.	Associated Mortgage, LLC
Associated Investment Management, LLC	Kellogg Asset Management, LLC®

Mail the printable opt-out form to the address below

Associated Financial Group
Attn: Opt Out Request
12600 Whitewater Drive, Suite 100
Minnetonka, MN 55343-9437

OR